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In this podcast, I show some authentic employer branding stories, including from the mining industry, reveal which brand is the Queen of TikTok, highlight some accounts to follow, and showcase how companies are leveraging video to achieve outstanding results. There is also take a brief detour into the psychology behind video's addictive allure.
Full written article is below →
The TikTokification of Work: Navigating the Video Revolution in the Future of Work
Don't you wonder sometimes 'bout sound and vision? David Bowie Video dominates our digital consumption and comprises over 80% of global internet traffic. A third of Americans under 30 now turn to TikTok as their regular news source, a fourfold increase since 2020.
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