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Oct 16Liked by Andy Spence

The ethical considerations are tricky. At first, the idea that "emails would come from yourself" feels unsettling. But on the other hand, executives have used personal assistants for decades, and they rarely disclose if an email was sent by them or their assistant.

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Andy and Matteo thanks for the partnership in bringing strong and well thought insights on the FOW.

I think you got it right in going one step further, not considering the AI factor as a solo entity turning the tables in the horizon. It clears a misconception, very common that 'those able to handle the digital environment and it's tools with AI will survive'. It is a simplistic view of the challenges ahead. As you have brought today, we find a broader approach. Food for thought.

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